How Disruptive Technologies Can Improve Philanthropy

Connecticut-based consultant and private equity specialist Kevin Graetz has more than 15 years of experience raising capital for some of Silicon Valley’s most innovative technology firms. As an investor, Kevin Graetz adheres to a personal philosophy of supporting companies whose innovations can be used to achieve a positive social impact. 

More broadly, disruptive technologies such as cloud capabilities, smartphones, and social networking have completely altered how individuals make donations to charitable causes. Below are some of the most striking ways that philanthropy has been improved by technological innovations. 

Access - The plethora of mobile payment options facilitate the ability for donors to contribute smaller amounts with one click. Organizations can also advertise their work in front of a wider audience by using social media outlets and encouraging people to share the information with others in their network. 

Accountability - Today, potential donors can easily access an organization’s financial information as well as charity watchdog ratings through a web search. This increases transparency for donors and holds nonprofits to a higher level of accountability, bringing special attention to groups which divert the highest percentage of donations to effective programs. Organizations can also use infographics to clearly demonstrate how funding is allocated and the impact of their services. 

Engagement - Organizations can interact with their donor base through SMS messaging, social media, video, and email. Multiple contact points make it easier for nonprofits to convey updated information to their donors and keep them engaged with their work.